Total Media Ad Spending Share in Germany, by Media

% of total
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
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– MobileMaximum of two rows can be charted.
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TV*Maximum of two rows can be charted.
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Print*Maximum of two rows can be charted.
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– Newspaper***Maximum of two rows can be charted.
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– Magazine***Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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Out-of-homeMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

TV ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Newspaper ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Magazine ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Radio ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019

Out-of-home ad spending (% of total media ad spending), Germany

Sources2020202120222023202420252026
eMarketer,October 2022
Dentsu Aegis Network,June 2019
Zenith,December 2019
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