Total Media Ad Spending in Germany, by Media

billions
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TV*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
PrintMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Newspaper***Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Magazine***Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Radio**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Out-of-homeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Comparative Estimates from Additional Sources:

Digital ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Mobile ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

TV ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Newspaper ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Magazine ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Out-of-home ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Total media ad spending, Germany, billions

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Become a Client
Powerful data and analysis on nearly every digital topic.