Additional Note: eMarketer benchmarks its France out-of-home ad spending projections against the Institut de Recherches et d'Etudes Publicitaires (IREP), for which the last full year measured was 2019.
Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.