Radio Ad Spending in France

Timeframe20222023202420252026
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; excludes off-air radio and digital

Additional Note: eMarketer benchmarks its France out-of-home ad spending projections against the Institut de Recherches et d'Etudes Publicitaires (IREP), for which the last full year measured was 2019.

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Radio ad spending, France, millions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Magna Global,June 2019

Radio ad spending growth, France

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Magna Global,June 2019

Radio ad spending (% of total media ad spending), France

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Magna Global,June 2019
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