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United StatesTotal Media Ad Spending, France
Magazine Ad Spending per Hour Spent with Magazines, per Person
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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TV Ad Spending
by Device
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Mobile Ad Spending
Per Hour, per User
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Magazine Ad Spending per Hour Spent with Magazines, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
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Newspaper Ad Spending per Hour Spent with Newspapers, per Person
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Print Ad Spending per Hour Spent with Print, per Person
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Radio Ad Spending per Hour Spent with Radio, per Person
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TV Ad Spending per Hour Spent with TV, per Person
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Magazine Ad Spending per Hour Spent with Magazines, per Person in France

Timeframe20202021202220232024
Magazine ad spending per hour spent with magazines, per person (dollars)Maximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; ages 18+; includes B2B, consumer, local and Sunday; print only

Methodology: Estimates of average time spent with media are based on the total adult population in France according to Statistique et des Etudes Economiques (INSEE) data, not the number of users of each medium. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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