Programmatic Digital Display Ad Spending in Germany, by Device

Timeframe20202021202220232024
Desktop/laptop
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total desktop/laptop display ad spendingMaximum of two rows can be charted.
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– % of total programmatic digital display ad spendingMaximum of two rows can be charted.
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– % of worldwide desktop/laptop programmatic digital display ad spendingMaximum of two rows can be charted.
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Mobile*
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total mobile display ad spendingMaximum of two rows can be charted.
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– % of total programmatic digital display ad spendingMaximum of two rows can be charted.
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– % of worldwide mobile programmatic digital display ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook, Snapchat, and Twitter; includes advertising that appears on desktop and laptop computers and other nonmobile internet-connected devices

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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