Programmatic Digital Display Ad Spending, by Device
Ad Spending per Hour, per Person
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Programmatic Digital Display Ad Spending in Germany, by Device
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Desktop/laptop | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total desktop/laptop display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide desktop/laptop programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Mobile* | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of worldwide mobile programmatic digital display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, December 2022
Note: digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook, Snapchat, and Twitter; includes advertising that appears on desktop and laptop computers and other nonmobile internet-connected devices
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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