Mobile Real-Time Bidding (RTB) Ad Spending in Germany

Timeframe20192020202120222023
Open Exchange*
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
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– % of total RTB mobile display ad spendingMaximum of two rows can be charted.
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Private Marketplace**
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
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– % of total RTB mobile display ad spendingMaximum of two rows can be charted.
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Real-Time Bidding
– millionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total programmatic mobile display ad spendingMaximum of two rows can be charted.
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