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Learn More →Out-of-Home Ad Spending
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Out-of-Home Ad Spending in Spain
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Out-of-home ad spending (millions) | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total media ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes alternative, billboards, cinema, street furniture and transit
Additional Note: eMarketer benchmarks its Spain TV, radio, newspaper, magazine and out-of-home ad spending projections against InfoAdex for which the last full year measured was 2021. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Comparative Estimates from Additional Sources:
Out-of-home ad spending, Spain, millions
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Out-of-home ad spending growth, Spain
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| PricewaterhouseCoopers (PwC),June 2018 | |||||||
| Zenith,December 2019 |
Out-of-home ad spending (% of total media ad spending), Spain
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
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