Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes alternative, billboards, cinema, street furniture and transit
Additional Note: eMarketer benchmarks its Spain TV, radio, newspaper, magazine and out-of-home ad spending projections against InfoAdex for which the last full year measured was 2021. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.