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United StatesTotal Media Ad Spending, Spain
Radio Ad Spending
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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TV Ad Spending
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Radio Ad Spending in Spain

Timeframe20222023202420252026
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; excludes off-air radio and digital

Additional Note: eMarketer benchmarks its Spain TV, radio, newspaper, magazine and out-of-home ad spending projections against InfoAdex for which the last full year measured was 2021. *Excludes off-air radio and digital.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Radio ad spending, Spain, millions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Radio ad spending growth, Spain

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Radio ad spending (% of total media ad spending), Spain

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes
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