Radio Ad Spending in Spain

Timeframe20222023202420252026
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; excludes off-air radio and digital

Additional Note: eMarketer benchmarks its Spain TV, radio, newspaper, magazine and out-of-home ad spending projections against InfoAdex for which the last full year measured was 2021. *Excludes off-air radio and digital.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Radio ad spending, Spain, millions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending growth, Spain

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending (% of total media ad spending), Spain

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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