Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing

Industries Overview

Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →
All Topics

Latest Articles

Browse All →

Block wants to attract older, wealthier Cash App users but risks putting all its eggs in one basket

Article |
 May 26, 2023

Apple’s encroachment on the financial services sector shouldn’t scare financial institutions

Article |
 May 26, 2023

PlayStation Q is Sony’s take on handheld gaming for the streaming generation

Article |
 May 26, 2023

​​TikTok's user data sharing is an unforced error that could cause marketers to consider reallocating towards Shorts and Reels

Article |
 May 26, 2023

Privacy risk is the biggest deal breaker for online shoppers

Article |
 May 26, 2023

Is Twitter a far-right platform now?

Article |
 May 26, 2023

How data can help insurers nail down a sale

Article |
 May 25, 2023

Klarna adds credit opt-out feature as UK BNPL debt grows

Article |
 May 25, 2023

Google's latest step into AI-powered advertising: Integrating ads into its conversational generative AI

Article |
 May 25, 2023

Modern card issuing puts $17 billion in revenues in play

Article |
 May 25, 2023
Explore our Research →

Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More →
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More →
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More →

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More →
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More →
Events
Browse our upcoming and past webinars and other events.
Learn More →
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More →
United StatesTotal Media Ad Spending, Spain
Total Media Ad Spending, by Media
Collection Picker Arrow
Overall
Collection Picker Radio
Total Media Ad Spending
Collection Picker Radio
Total Media Ad Spending, per Person
Collection Picker Radio
Total Media Ad Spending, by Media
Collection Picker Radio
Total Media Ad Spending Growth, by Media
Collection Picker Radio
Total Media Ad Spending Share, by Media
by Media
Collection Picker Radio
Digital Ad Spending
Collection Picker Radio
Magazine Ad Spending
Collection Picker Radio
Newspaper Ad Spending
Collection Picker Radio
Out-of-Home Ad Spending
Collection Picker Radio
Radio Ad Spending
Collection Picker Radio
TV Ad Spending
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image
Jump to Source Comparisons Below

Total Media Ad Spending in Spain, by Media

billions
Timeframe20232024202520262027
DigitalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TV*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Radio**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
PrintMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– Newspaper***Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– Magazine***Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Out-of-homeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer- April 2023 

Note: All years converted to US dollars using average 2022 exchange rates; numbers may not add up to total due to rounding; includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes digital; **print only, excludes digital; ***excludes off-air radio and digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Mobile ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Show Notes

TV ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Radio ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Newspaper ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Magazine ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Out-of-home ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Total media ad spending, Spain, billions

Sources2021202220232024202520262027
eMarketer,March 2023
Zenith,December 2019
Show Notes
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.