Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
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Ecommerce sales soar on Black Friday, while in-store sales grew just 1.1%
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes broadcast TV and cable TV; excludes digital
Additional Note: eMarketer benchmarks its Spain TV, radio, newspaper, magazine and out-of-home ad spending projections against InfoAdex for which the last full year measured was 2021. TV spending includes broadcast TV and cable TV; excludes digital.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
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