Digital Ad Spending in Spain, by Format

Timeframe			2022	2023	2024	2025	2026
Display*
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– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Search**
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Classified
– billions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
– % of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Total
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– % change								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; numbers may not add up to total due to rounding; *banners (static display), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.