Industries Overview
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Learn More →Out-of-Home Ad Spending
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2023 - October 2023
Note: Exchange Rate; includes alternative, billboards, cinema, street furniture, and transit
Additional Note: eMarketer benchmarks its UK out-of-home ad spending figures against data from Outsmart, for which the last full year measured was 2022.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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