Radio Ad Spending in UK

Timeframe20222023202420252026
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes local, national, and branded content; excludes digital and off-air radio

Additional Note: eMarketer benchmarks its UK radio ad spending projections against Radiocentre data for which the last full year measured was 2017.

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=£0.850284. All years prior are converted using US$1=£0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Radio ad spending, UK, millions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Advertising Association (AA) - UK,April 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Radio ad spending (% of total media ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
Zenith,December 2019
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