Contact Sales:1-800-405-0844
Does my company subscribe?
Newsletter sign-up
Log in
Become a ClientGet a DemoPricing
InsightsEventsPricing
United StatesTotal Media Ad Spending, UK
Total Media Ad Spending, by Media
Collection Picker Arrow
Overall
Collection Picker Radio
Total Media Ad Spending
Collection Picker Radio
Total Media Ad Spending, by Media
Collection Picker Radio
Total Media Ad Spending Growth, by Media
Collection Picker Radio
Total Media Ad Spending Share, by Media
Per User
Collection Picker Radio
Total Media Ad Spending, per Person
by Media
Collection Picker Radio
Digital Ad Spending
Collection Picker Radio
Magazine Ad Spending
Collection Picker Radio
Newspaper Ad Spending
Collection Picker Radio
Out-of-Home Ad Spending
Collection Picker Radio
Print Ad Spending
Collection Picker Radio
Radio Ad Spending
Collection Picker Radio
TV Ad Spending
by Device
Collection Picker Radio
Desktop/Laptop Ad Spending
Collection Picker Radio
Mobile Ad Spending
Collections Picker Arrow
Edit Title
edit title
Download ChartExport all Data to Excel
Download ChartExport Chart Image
Jump to Source Comparisons Below

UK Total Media Ad Spending, by Media

billions
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– MobileMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TV*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Magazine*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Newspaper*Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Radio**Maximum of two rows can be charted.
Deselect another chart icon to add this one.
Out-of-homeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
TotalMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes digital (desktop/laptop, mobile and other internet-connected devices), magazines, newspapers, out-of-home, radio and TV; *excludes digital; **excludes off-air radio and digital

Additional Note: eMarketer defines digital ad spending to include categories such banners, classifieds, email (embedded ads only), lead generation, rich media, search, sponsorships and video; includes mobile ads within the existing formats.eMarketer benchmarks its UK TV ad spending projections against Ofcom (Office of Communications) data for which the last full year measured was 2017; includes broadcast TV and cable TV.eMarketer benchmarks its UK radio ad spending projections against Radiocentre data for which the last full year measured was 2017.eMarketer benchmarks its UK out-of-home ad spending projections against Outsmart data for which the last full year measured was 2017.

Methodology: Converted from local currency to US dollars. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Mobile ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

TV ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Magazine ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Newspaper ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Radio ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Out-of-home ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Total media ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
Zenith,December 2019
Show Notes
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client

Geographies

Insider Intelligence

Media Services

Free Content

Contact Us →

Worldwide HQ

11 Times SquareNew York, NY 100361-800-405-0844

Sales Inquiries

1-800-405-0844ii-sales@insiderintelligence.com

* Copyright © 2023 
Insider Intelligence Inc. All Rights Reserved.