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Learn More →Social Network Ad Revenue Share, by Company
Overall
Social Networks
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Social Network Ad Revenue Share in the UK, by Company
% of total social network ad spending
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| % of Digital Ad Spending | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| % of Social Network Ad Spending | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Snapchat | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TikTok | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Maximum of two rows can be charted. Deselect another chart icon to add this one. | ||||||||
| Other social venues | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes display, search, video and other forms of paid advertising appearing within social networks, social games and social apps; excludes spending by marketers that goes toward developing or maintaining a social network presence; *includes Instagram advertising revenues
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos or other content.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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