UK Digital Ad Revenues, by Company

billions
Timeframe20202021202220232024
FacebookMaximum of two rows can be charted.
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GoogleMaximum of two rows can be charted.
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InstagramMaximum of two rows can be charted.
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Meta*Maximum of two rows can be charted.
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SnapchatMaximum of two rows can be charted.
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TikTokMaximum of two rows can be charted.
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TwitterMaximum of two rows can be charted.
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Source: eMarketer

Note: Exchange Rate; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; excludes spending by marketers that goes toward developing or maintaining a company presence; *includes Instagram advertising revenues

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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