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United StatesDigital Ad Spending, UK
Display Ad Spending
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Overall
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Digital Ad Spending
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Other Digital Ad Spending
Ad Spending, per User
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Digital Ad Spending, per Internet User
by Company
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Digital Ad Revenues, by Company
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Digital Ad Revenue Growth, by Company
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Digital Ad Revenue Share, by Company
by Device
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Digital Ad Spending, by Device
by Format
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Digital Ad Spending, by Format
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Digital Ad Spending Growth, by Format
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Digital Ad Spending Share, by Format
Formats
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Classified Ad Spending
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Display Ad Spending
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Search Ad Spending
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Social Network Ad Spending
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Video Ad Spending
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Jump to Source Comparisons Below

Display Ad Spending in UK

Timeframe20222023202420252026
Display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Methodology: eMarketer estimates for ad spending include the impact of the weaker local currency. Figures from 2022-2026 are converted to US dollars using the exchange rate of US$1=0.850284. All years prior are converted using US$1=0.727128. Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Display ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020
Show Notes

Display ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
Show Notes
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