Search Ad Spending in UK

Timeframe20222023202420252026
Search ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Search ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Search ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020

Search ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
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