UK Digital Ad Spending, by Format

billions
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Search**Maximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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Other***Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; *includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets; **paid listings, contextual text links and paid inclusion; ***includes lead generation, mobile SMS/MMS and Solus email

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Video ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

Search ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Classified ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Digital ad spending, UK, billions

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
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