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United StatesDigital Ad Spending, UK
Digital Ad Spending Growth, by Format
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Overall
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Digital Ad Spending
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Other Digital Ad Spending
Ad Spending, per User
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Digital Ad Spending, per Internet User
by Company
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Digital Ad Revenues, by Company
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Digital Ad Revenue Growth, by Company
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Digital Ad Revenue Share, by Company
by Device
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Digital Ad Spending, by Device
by Format
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Digital Ad Spending, by Format
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Digital Ad Spending Growth, by Format
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Digital Ad Spending Share, by Format
Formats
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Classified Ad Spending
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Display Ad Spending
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Search Ad Spending
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Social Network Ad Spending
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Video Ad Spending
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Jump to Source Comparisons Below

UK Digital Ad Spending Growth, by Format

% change
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Search**Maximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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Other***Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; *includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets; **paid listings, contextual text links and paid inclusion; ***includes lead generation, mobile SMS/MMS and Solus email

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020
Show Notes

Video ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Search ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020
Show Notes

Classified ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020
Show Notes

Digital ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes
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