UK Digital Ad Spending Growth, by Format

% change
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Search**Maximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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Other***Maximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Display ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020

Video ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

Search ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020

Classified ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Advertising Association (AA) - UK,April 2020

Digital ad spending growth, UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2020
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
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