UK Digital Ad Spending Share, by Format

% of total
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Search**Maximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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Other***Maximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Display ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019

Search ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019

Classified ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
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