UK Digital Ad Spending Share, by Format

% of total
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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Search**Maximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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Other***Maximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; *includes banners, rich media, sponsorships, video and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets; **paid listings, contextual text links and paid inclusion; ***includes lead generation, mobile SMS/MMS and Solus email

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019

Search ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019

Classified ad spending (% of total digital ad spending), UK

Sources2020202120222023202420252026
eMarketer,October 2022
GroupM,June 2019
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