Social Network Users and Penetration in North America, by Country

Timeframe20222023202420252026
Social Network Users (millions)
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% Change
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Worldwide Social Network Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Internet Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Population
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users who use a social network via any device at least once per month; numbers may not add up to total due to rounding

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Social network users (% of internet users), Canada

Sources2020202120222023202420252026
eMarketer,December 2022
Canadian Internet Registration Authority (CIRA),July 2020

Social network users (% of population), US

Sources2020202120222023202420252026
eMarketer,December 2022
Edison Research,March 2020
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