Twitter Users and Penetration in North America, by Country

Timeframe20202021202220232024
Twitter Users (millions)
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% Change
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Worldwide Twitter Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Social Network Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Internet Users
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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% of Population
– USMaximum of two rows can be charted.
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– CanadaMaximum of two rows can be charted.
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– North AmericaMaximum of two rows can be charted.
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Source: eMarketer

Note: internet users of any age who access their Twitter account via any device at least once per month

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; Twitter company releases; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.

Comparative Estimates from Additional Sources:

Twitter users, US, millions

Sources2018201920202021202220232024
eMarketer,December 2022
Twitter,July 2018
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018

Twitter user growth, US

Sources2018201920202021202220232024
eMarketer,December 2022
UBS,February 2017
JMP Securities,August 2018
Deutsche Bank,February 2017
J.P. Morgan,July 2018

Twitter users (% of social network users), US

Sources2018201920202021202220232024
eMarketer,December 2022
Morning Consult,October 2018

Twitter users (% of internet users), US

Sources2018201920202021202220232024
eMarketer,December 2022
AudienceProject,September 2019
Bill & Melinda Gates Foundation,September 2018
Sumo Heavy,September 2018
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019

Twitter users (% of internet users), Canada

Sources2018201920202021202220232024
eMarketer,December 2022
Insights West,June 2019
Pollara,July 2018
Canadian Internet Registration Authority (CIRA),July 2020
Media Technology Monitor,August 2018
Reuters Institute for the Study of Journalism at the University of Oxford,June 2019

Twitter users (% of population), US

Sources2018201920202021202220232024
eMarketer,December 2022
Pew Research Center,April 2019
Edison Research,March 2020
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