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United StatesDigital Ad Spending, India
Digital Ad Spending
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Digital Ad Spending
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Digital Ad Spending, per Internet User
Ad Spending per Hour, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Digital Ad Spending, by Format
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Digital Ad Spending in India

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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– % of worldwide digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion)

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer internet usage trends.

Comparative Estimates from Additional Sources:

Digital ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019
Show Notes

Digital ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), India

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Dentsu Aegis Network,January 2020
Show Notes
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