Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Financial marketers can use consumer data to inform the entire customer journey
Article |
Jun 2, 2023
Google Wallet expands non-payment utility, driving user growth
Article |
Jun 2, 2023
Gen Z consumers increasingly identify as LGBTQ+
Article |
Jun 2, 2023
4 ways retail membership programs can compete with Amazon
Article |
Jun 2, 2023
Taking stock of streaming: Netflix’s ad tier gains momentum, Max makes its debut, and Paramount+ gets a helping hand
Article |
Jun 2, 2023
GDPR and AI: The next frontier for digital privacy regulation
Article |
Jun 2, 2023
Men more likely than women to trust generative AI
Article |
Jun 2, 2023
Digital banking in the UK yields profits for Monzo and Chip—for now
Article |
Jun 1, 2023
Worldpay can help Affirm revitalize user growth
Article |
Jun 1, 2023
What does China’s story about retail media tell us about the US’ growth potential?
Article |
Jun 1, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Digital Ad Spending, by Format
Ad Spending per Hour, per Person
by Format
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: eMarketer, March 2023 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
11 Times SquareNew York, NY 100361-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.