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United StatesDigital Ad Spending, India

Digital Ad Spending, by Format

Overall

Digital Ad Spending

Digital Ad Spending, per Internet User

Ad Spending per Hour, per Person

Digital Ad Spending per Hour Spent with Digital Media, per Person

by Format

Digital Ad Spending, by Format

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Digital Ad Spending in India, by Format

Timeframe			2022	2023	2024	2025	2026
Display*
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Search**
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Classified
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% change								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% of total digital ad spending								Maximum of two rows can be charted. Deselect another chart icon to add this one.
Total
– millions								Maximum of two rows can be charted. Deselect another chart icon to add this one.
% change								Maximum of two rows can be charted. Deselect another chart icon to add this one.

Source: eMarketer, October 2022

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.