Newspaper Ad Spending in India

Timeframe20222023202420252026
Newspaper ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes classified, local, national and retail; print only, excludes digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Newspaper ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
EY,March 2019
Zenith,December 2019

Newspaper ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Newspaper ad spending (% of total media ad spending), India

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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