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United StatesTotal Media Ad Spending, India
Radio Ad Spending
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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TV Ad Spending
by Device
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Mobile Ad Spending
Per Hour, per User
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Magazine Ad Spending per Hour Spent with Magazines, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
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Newspaper Ad Spending per Hour Spent with Newspapers, per Person
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Print Ad Spending per Hour Spent with Print, per Person
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Radio Ad Spending per Hour Spent with Radio, per Person
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TV Ad Spending per Hour Spent with TV, per Person
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Jump to Source Comparisons Below

Radio Ad Spending in India

Timeframe20232024202520262027
Radio ad spending (millions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer- April 2023 

Note: All years converted to US dollars using average 2022 exchange rates; excludes off-air radio and digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Radio ad spending, India, millions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Zenith,December 2019
Show Notes

Radio ad spending growth, India

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Zenith,December 2019
Show Notes

Radio ad spending (% of total media ad spending), India

Sources2021202220232024202520262027
eMarketer,March 2023
Zenith,December 2019
Show Notes
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