TV Ad Spending in India

Timeframe20222023202420252026
TV ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spendingMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

TV ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Pitch,February 2020
EY,March 2019
Zenith,December 2019

TV ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019

TV ad spending (% of total media ad spending), India

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Dentsu Aegis Network,January 2020
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