Total Media Ad Spending in India

Timeframe20222023202420252026
Total media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Total media ad spending, India, billions

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018
Pitch,February 2020
Zenith,December 2019

Total media ad spending growth, India

Sources2020202120222023202420252026
eMarketer,October 2022
KPMG,September 2018
Pitch,February 2020
Warc,May 2020
Dentsu Aegis Network,June 2019
Zenith,December 2019
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