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United StatesDigital Ad Spending, South Korea
Digital Ad Spending, by Format
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Digital Ad Spending
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Digital Ad Spending, per Internet User
Ad Spending per Hour, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
by Format
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Digital Ad Spending, by Format
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Jump to Source Comparisons Below

Digital Ad Spending in South Korea, by Format

Timeframe20222023202420252026
Display*
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Search**
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Classified
– billionsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Total
– billionsMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising; *banners (static display), rich media, sponsorships, video (including advertising that appears before, during or after digital video content in a video player); **paid listings, contextual text links and paid inclusion

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Display ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Display ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Search ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Search ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Show Notes

Classified ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Classified ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Show Notes

Digital ad spending, South Korea, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Digital ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes
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