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United StatesTotal Media Ad Spending, South Korea
Total Media Ad Spending Growth, by Media
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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TV Ad Spending
by Device
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Mobile Ad Spending
Per Hour, per User
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Magazine Ad Spending per Hour Spent with Magazines, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
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Newspaper Ad Spending per Hour Spent with Newspapers, per Person
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Print Ad Spending per Hour Spent with Print, per Person
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Radio Ad Spending per Hour Spent with Radio, per Person
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TV Ad Spending per Hour Spent with TV, per Person
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Total Media Ad Spending Growth in South Korea, by Media

% change
Timeframe20222023202420252026
DigitalMaximum of two rows can be charted.
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– MobileMaximum of two rows can be charted.
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TV*Maximum of two rows can be charted.
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Newspaper***Maximum of two rows can be charted.
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Magazine***Maximum of two rows can be charted.
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Radio**Maximum of two rows can be charted.
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Out-of-homeMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Source: eMarketer

Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes digital; **print only, excludes digital; ***excludes off-air radio and digital

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Mobile ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

TV ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Newspaper ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Magazine ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Radio ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Out-of-home ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes

Total media ad spending growth, South Korea

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Ministry of Science, ICT and Future Planning (MSIP) - South Korea",December 2019
Show Notes
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