Mobile Ad Spending in Japan

Timeframe20222023202420252026
Mobile ad spending (billions)Maximum of two rows can be charted.
Deselect another chart icon to add this one.
– % changeMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total digital ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.
– % of total media ad spendingMaximum of two rows can be charted.
Deselect another chart icon to add this one.

Source: eMarketer

Note: includes display (banners, rich media and video) and search; includes ad spending on tablets; excludes SMS, MMS and P2P messaging-based advertising; converted at the exchange rate of US$1=¥106.75395

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; estimates from other research firms; and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Mobile ad spending, Japan, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018

Mobile ad spending growth, Japan

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Become a Client
Powerful data and analysis on nearly every digital topic.