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United StatesDigital Ad Spending, Japan
Digital Ad Spending
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Digital Ad Spending
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Digital Ad Spending, per Internet User
Ad Spending per Hour, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Digital Ad Spending, by Format
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Digital Ad Spending in Japan

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spending*Maximum of two rows can be charted.
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Source: eMarketer

Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player), search (paid listings, contextual text links and paid inclusion), in-game advertising, newsletter advertising and email; US$1=¥106.75395

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, estimates from other research firms, and consumer media consumption trends.

Comparative Estimates from Additional Sources:

Digital ad spending, Japan, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Cyber Communications Inc. (CCI),March 2020
Zenith,December 2019
Show Notes

Digital ad spending growth, Japan

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Cyber Communications Inc. (CCI),March 2020
Zenith,December 2019
Show Notes

Digital ad spending (% of total media ad spending), Japan

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
Show Notes
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