Digital Ad Spending in Japan

Timeframe20222023202420252026
Digital ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total media ad spending*Maximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Digital ad spending, Japan, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Cyber Communications Inc. (CCI),March 2020
Zenith,December 2019

Digital ad spending growth, Japan

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Cyber Communications Inc. (CCI),March 2020
Zenith,December 2019

Digital ad spending (% of total media ad spending), Japan

Sources2020202120222023202420252026
eMarketer,October 2022
Zenith,December 2019
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