Industries Overview
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Learn More →Digital Ad Spending, per Internet User
by Device
by Format
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, March 2023 - October 2023
Note: All years converted to US dollars using average 2022 exchange rates; among users via any device at least once per month; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes Hong Kong
Additional Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals). Internet users are individuals of any age who use the internet from any location via any device at least once per month.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
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