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United StatesTotal Media Ad Spending, China
Search Ad Spending
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Mobile Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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Search Ad Spending
Per Hour, per User
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Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
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Digital Ad Spending per Hour Spent with Digital Media, per Person
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Magazine Ad Spending per Hour Spent with Magazines, per Person
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Mobile Ad Spending per Hour Spent with Nonvoice Mobile Activities, per Person
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Newspaper Ad Spending per Hour Spent with Newspapers, per Person
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Print Ad Spending per Hour Spent with Print, per Person
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Radio Ad Spending per Hour Spent with Radio, per Person
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TV Ad Spending per Hour Spent with TV, per Person
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Jump to Source Comparisons Below

Search Ad Spending in China

Timeframe20232024202520262027
Search ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital ad spendingMaximum of two rows can be charted.
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Source: eMarketer- May 2023 

Note: All years converted to US dollars using average 2022 exchange rates; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes contextual text links, paid inclusion, paid listings, and SEO; excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Comparative Estimates from Additional Sources:

Search ad spending, China, billions

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019
Show Notes

Search ad spending growth, China

Sources2021202220232024202520262027
eMarketer,March 2023
PricewaterhouseCoopers (PwC),June 2018
iResearch Consulting Group,July 2019
Zenith,December 2019
Dentsu Aegis Network,March 2020
Show Notes

Search ad spending (% of total digital ad spending), China

Sources2021202220232024202520262027
eMarketer,March 2023
Dentsu Aegis Network,March 2020
Show Notes
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