Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Customers don’t understand what factors into banks’ lending decisions—and they want more control
Article |
Dec 1, 2023
Gen Z turns to YouTube for banking information
Article |
Dec 1, 2023
3 ways brands can adapt to Gen Z’s evolving shopping habits
Article |
Dec 1, 2023
Full Hulu ownership and content budget cutbacks: What Disney’s big headlines mean for the streaming landscape
Article |
Dec 1, 2023
How to build authentic connections with sustainably minded shoppers | Sponsored Content
This article was contributed by Amazon Ads.
Article |
Dec 1, 2023
Product research is the leading use for AI chatbots in shopping
Article |
Nov 30, 2023
Google ads’ placement on blacklisted and sanctioned sites raises brand safety concerns
Article |
Nov 30, 2023
5 partnerships that caught marketers’ eyes in 2023
Article |
Nov 30, 2023
Former Binance CEO pleads guilty to violating US anti-money-laundering requirements
Article |
Nov 29, 2023
The top 6 holiday ecommerce retailers this year
Article |
Nov 29, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Total Media Ad Spending Share, by Media
Overall
by Media
Per Hour, per User
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes Hong Kong
Additional Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.