Source: eMarketer, October 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; excludes Hong Kong
Additional Note: Digital ad spending includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats, including search (paid listings, contextual text links and paid inclusion) and display (banners [static display], rich media, sponsorships and video [including advertising that appears before, during or after digital video content in a video player]). Mobile ad spending excludes SMS, MMS and P2P messaging-based advertising. Magazine spending includes B2B, consumer, local and Sunday. Newspaper spending includes classified, local, national and retail. Out-of-home spending includes alternative, billboards, cinema, street furniture and transit. TV spending includes broadcast TV and cable TV.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.