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Total Media Ad Spending in China

Timeframe20232024202520262027
Total media ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of worldwide total media ad spendingMaximum of two rows can be charted.
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Source: eMarketerApril 2023 

Note: All years converted to US dollars using average 2022 exchange rates; includes digital (desktop/laptop, mobile, and other internet-connected devices), magazines, newspapers, out-of-home, radio, and TV; excludes Hong Kong

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Comparative Estimates from Additional Sources:

Total media ad spending, China, billions

Sources2021202220232024202520262027
eMarketer,March 2023
Zenith,December 2019

Total media ad spending growth, China

Sources2021202220232024202520262027
eMarketer,March 2023
Warc,May 2020
Zenith,December 2019
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