Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Most US industries have not yet embraced cookie alternatives for programmatic buying
Article |
Oct 2, 2023
BNPL improves financial inclusion but presents risks to the consumers it helps
Article |
Oct 2, 2023
Spotify dips into CTV advertising with Roku partnership
Article |
Oct 2, 2023
Banks should follow fintech’s example to bridge the Latino banking divide
Article |
Oct 2, 2023
Record-setting changes in mortgages and deposits reveal signs of mounting stress on banks
Article |
Oct 2, 2023
How to deal with holiday returns: Prevention, promotion, and product selection
Article |
Oct 2, 2023
PepsiCo’s 3 considerations for digital out-of-home
Article |
Oct 2, 2023
Seeking profitability, streamers increase subscription prices
Article |
Oct 2, 2023
3 keys to retail media’s future
Article |
Oct 2, 2023
Microsoft introduces new Microsoft Advertising Network for retail
Article |
Oct 2, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Desktop/Laptop Ad Spending per Hour Spent with Desktop/Laptop Internet, per Person
Overall
by Media
Per Hour, per User
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, May 2023 - June 2023
Note: All years converted to US dollars using average 2022 exchange rates; ages 18+; time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, 1 hour of multitasking on desktop/laptop while watching TV is counted as 1 hour for TV and 1 hour for desktop/laptop
Additional Note: Estimates of average time spent with media are based on the total adult population in China according to US Census Bureau 2018 data, not the number of users of each medium. Figures are rounded to the nearest minute. Digital includes all desktop/laptop internet activities and mobile activities. Desktop/laptop includes all internet activities on a desktop/laptop. Mobile includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Print includes offline magazines and newspapers. Radio excludes digital radio. TV includes live, DVR and other prerecorded video such as video downloaded from the internet but saved locally. Digital video includes any video content viewed on desktop or mobile devices.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, company reports and device adoption trends.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.