Total Media Ad Spending Share, by Media
Overall
by Media
by Device
Per Hour, per User
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Total Media Ad Spending Share in Canada, by Media
% of total
| Timeframe | 2022 | 2023 | 2024 | 2025 | 2026 | |||
|---|---|---|---|---|---|---|---|---|
| Digital | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – Mobile | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| TV* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Newspaper* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Magazine* | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Radio** | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Out-of-home | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, October 2022
Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes digital; **print only, excludes digital; ***excludes off-air radio and digital; eMarketer benchmarks its Canada digital and mobile ad spending projections against the IAB Canada for which the last full year measured was 2016
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Comparative Estimates from Additional Sources:
Digital ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
TV ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Newspaper ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Magazine ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Radio ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
Out-of-home ad spending (% of total media ad spending), Canada
| Sources | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| eMarketer,October 2022 | |||||||
| Zenith,December 2019 |
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