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Learn More →Total Media Ad Spending Share, by Media
Overall
by Media
by Device
Per Hour, per User
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Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, October 2023 - October 2023
Note: includes digital (desktop/laptop, mobile and other internet-connected devices), directories, magazines, newspapers, out-of-home, radio and TV; *excludes digital; **print only, excludes digital; ***excludes off-air radio and digital; eMarketer benchmarks its Canada digital and mobile ad spending projections against the IAB Canada for which the last full year measured was 2016
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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