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United StatesTotal Media Ad Spending, Canada
Total Media Ad Spending per Hour Spent with Media, per User
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Overall
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Total Media Ad Spending
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Total Media Ad Spending, per Person
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Total Media Ad Spending, by Media
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Total Media Ad Spending Growth, by Media
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Total Media Ad Spending Share, by Media
by Media
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Digital Ad Spending
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Magazine Ad Spending
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Newspaper Ad Spending
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Out-of-Home Ad Spending
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Radio Ad Spending
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TV Ad Spending
by Device
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Mobile Ad Spending
Per Hour, per User
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Total Media Ad Spending per Hour Spent with Media, per User
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Total Media Ad Spending per Hour Spent with Media, per User in Canada

Timeframe20192020202120222023
Digital ad spending per hour spent with digital media, per userMaximum of two rows can be charted.
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Print ad spending per hour spent with print media, per userMaximum of two rows can be charted.
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– Magazine ad spending per hour spent with magazines, per userMaximum of two rows can be charted.
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– Newspaper ad spending per hour spent with newspapers, per userMaximum of two rows can be charted.
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Radio ad spending per hour spent with radio, per userMaximum of two rows can be charted.
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TV ad spending per hour spent with TV, per userMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; ages 18+; includes digital (desktop/laptop and mobile), magazines, newspapers, radio and TV

Methodology: Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

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