Digital Ad Spending in Canada, by Format

billions
Timeframe20222023202420252026
Display*Maximum of two rows can be charted.
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– Traditional DisplayMaximum of two rows can be charted.
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– VideoMaximum of two rows can be charted.
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SearchMaximum of two rows can be charted.
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ClassifiedMaximum of two rows can be charted.
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MessagingMaximum of two rows can be charted.
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EmailMaximum of two rows can be charted.
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TotalMaximum of two rows can be charted.
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Comparative Estimates from Additional Sources:

Display ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Video ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Search ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Classified ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019

Email ad spending, Canada, billions

Sources2010201120122013201420152016
eMarketer,October 2022
Zenith,December 2019
Interactive Advertising Bureau (IAB),December 2018

Digital ad spending, Canada, billions

Sources2020202120222023202420252026
eMarketer,October 2022
PricewaterhouseCoopers (PwC),June 2018
Zenith,December 2019
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