Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Gen Z’s retirement savings to take a back seat as student loan payments resume
Article |
Oct 4, 2023
AI and ML decision-makers invest in tech to improve their company’s products or services
Article |
Oct 4, 2023
Streamers’ price hikes are part of a larger ARPU battle
Article |
Oct 4, 2023
B2B marketing firms are spending less and focused on ROI for 2023 and 2024
Article |
Oct 4, 2023
Streaming video, music among Gen Z’s most popular media activities
Article |
Oct 3, 2023
LinkedIn’s new genAI campaign creation tool could accelerate growth of B2B digital advertising
Article |
Oct 3, 2023
What should marketers know about Jasper?
Article |
Oct 3, 2023
Consumers are using and installing fewer mobile apps as they settle on favorites
Article |
Oct 3, 2023
5 marketing buzzwords worth knowing
Article |
Oct 3, 2023
Amazon turns to generative AI to improve the search experience
Article |
Oct 3, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Digital Ad Spending per Hour Spent with Digital Media, per Person
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, April 2023 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; ages 18+; includes display (banners/static display, rich media, sponsorships and video) and search (contextual text links, paid inclusion and paid listings); includes advertising that appears on desktop/laptop computers, mobile phones and tablets
Methodology: Estimates of time spent with media are based on the analysis of estimates from other research firms, consumer media consumption, and device adoption trends. Ad spending estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.