Programmatic Digital Display Ad Spending in Canada

Timeframe20202021202220232024
Programmatic digital display ad spending (billions)Maximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total digital display ad spendingMaximum of two rows can be charted.
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– % of worldwide programmatic digital display ad spendingMaximum of two rows can be charted.
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Source: eMarketer

Note: All years converted to US dollars using average 2021 exchange rates; digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks like Facebook and Twitter; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; *includes banners, rich media, sponsorship, video and other

Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.

Comparative Estimates from Additional Sources:

Programmatic digital display ad spending, Canada, billions

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
Onaudience.com,September 2018

Programmatic digital display ad spending growth, Canada

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
Onaudience.com,September 2018

Programmatic digital display ad spending (% of total digital display ad spending), Canada

Sources2018201920202021202220232024
eMarketer,November 2022
Zenith,November 2019
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