Source: Insider Intelligence | eMarketer, December 2023 - October 2023
Note: All years converted to US dollars using average 2022 exchange rates; includes all programmatic ads that are transacted as blocks of inventory using a non-auction-based approach via an API; includes native ads and ads on social networks like Facebook and X; includes ad spending on tablets
Additional Note: Mobile programmatic display ads are mobile display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology. RTB digital display ads are programmatic ads that are transacted in real time, at the impression level.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.