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Learn More →Mobile Real-Time Bidding (RTB) Ad Spending
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by Transaction Method
Connected TV
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Mobile Real-Time Bidding (RTB) Ad Spending in Canada
| Timeframe | 2020 | 2021 | 2022 | 2023 | 2024 | |||
|---|---|---|---|---|---|---|---|---|
| Open Exchange* | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total RTB mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Private Marketplace** | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total RTB mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| Real-Time Bidding | ||||||||
| – millions | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % change | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
| – % of total programmatic mobile display ad spending | Maximum of two rows can be charted. Deselect another chart icon to add this one. | |||||||
Source: eMarketer, November 2022
Note: All years converted to US dollars using average 2021 exchange rates; includes native ads and ads on social networks like Facebook and Twitter; includes ad spending on tablets; *includes ads transacted through a public RTB auction in which any buyer or seller can participate, also known as open auction or open marketplace; **includes ads transacted through an invitation-only RTB auction where one publisher or a select group of publishers invite a select number of buyers to bid on its inventory
Additional Note: Mobile programmatic display ads are mobile display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology. RTB digital display ads are programmatic ads that are transacted in real time, at the impression level.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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