Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Colorado passes law to prevent AI-generated discrimination in life insurance
Article |
Sep 29, 2023
Social CPMs dive double digits as marketers navigate monetization challenges
Article |
Sep 29, 2023
Omnichannel approaches to getting a complete customer view
Article |
Sep 29, 2023
September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV
Article |
Sep 29, 2023
The CPG industry is one of the highest spenders on digital advertising, but the 2023 outlook is shaky
Article |
Sep 29, 2023
Honda establishes largest US charging network ahead of 2024 EV launch
Article |
Sep 29, 2023
Amazon Fresh buyers more likely to try new grocery products multiple times a month
Article |
Sep 28, 2023
Post-cookie preparation lags due to deprecation delays and slow adoption of new tools
Article |
Sep 28, 2023
Gen Z’s attention on social media is divided among platforms and activities
Article |
Sep 28, 2023
Which AI tools are most useful to local SEO and marketing professionals?
Article |
Sep 27, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Non-Video Programmatic Digital Display Ad Spending
by Device
by Transaction Method
Connected TV
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, November 2022 - May 2023
Note: All years converted to US dollars using average 2022 exchange rates; digital display ads transacted or fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes advertising that appears on desktop/laptop computers, mobile phones, tablets and other internet-connected devices; includes sponsorship, nonvideo rich media and nonvideo native ads and ads on social networks like Facebook and Twitter
Additional Note: Nonvideo rich media includes nonvideo ads which feature various levels of interaction (including scrolling, expanding or clicking within the ad) such as splash screens, pop-up and pop-under ads, daughter windows, interstitials and superstitials and digital audio ads for all formats mentioned; includes ad spending on tablets.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.