Industries Overview
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Learn More →Time Spent with Mobile
Overall
by Activity
by Device
Among Users of Each Medium
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Data Table
Source & Notes
Source: eMarketer, January 2023 - May 2023
Note: ages 18+; includes all activities on mobile devices (smartphones, feature phones, and tablets) except for voice calls on the cellular network; includes VoIP apps or video chat apps such as Skype; includes all time spent with nonvoice mobile activities
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for smartphone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.
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