Industries Overview
Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Latest Articles
Browse All →Fewer US financial institutions are willing to offer student loans
Article |
Dec 8, 2023
Black Friday, Cyber Monday sales fell below our June forecast
Article |
Dec 8, 2023
Programmatic ad spend has gotten more diverse and mobile-dominated
Article |
Dec 7, 2023
Holiday season check-in: How Q4 is going and what that means for the rest of the year
Article |
Dec 7, 2023
People are watching longer TikToks. What does that mean for competition with YouTube?
Article |
Dec 7, 2023
How deal-seeking, digital grocery shopping, and other 2023 trends shaped ecommerce in 5 charts
Article |
Dec 7, 2023
Preparing for open banking, US financial institutions make strategic plays
Article |
Dec 6, 2023
Nearly a third of in-store shoppers buy something immediately after discovering it
Article |
Dec 6, 2023
Amazon to expand other ad services after announcing exit from ad-serving business
Article |
Dec 6, 2023
How to reach Gen Z in 2024, according to new data
Article |
Dec 6, 2023
Products
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More →Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More →Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More →About Insider Intelligence
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More →Time Spent with Mobile Device
by Activity
Among Users of Each Medium
Does your company already subscribe?
Find out if your company offers access to Insider Intelligence.
Data Table
Source & Notes
Source: Insider Intelligence | eMarketer, June 2023 - October 2023
Note: ages 18+; includes all time spent with internet activities on mobile devices (smartphones, feature phones, and tablets)
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.
Insider Intelligence
Media Services
Free Content
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844ii-sales@insiderintelligence.com
* Copyright © 2023
Insider Intelligence Inc. All Rights Reserved.