Source: Insider Intelligence | eMarketer, June 2023 - June 2023
Note: ages 18+; includes all time spent using mobile messaging apps via mobile devices (smartphones, feature phones, and tablets); includes iMessage, Line, Messenger, Telegram, WeChat, and WhatsApp; excludes social networking apps that offer private messaging capabilities as a secondary feature (e.g., Instagram, Twitter) and apps that solely provide OTT voice/video calling
Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census Bureau 2010 release, not the number of users of each medium.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.