US Average Time Spent per Day with Mobile Social Networks, by Device

Timeframe20202021202220232024
Smartphone
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Tablet
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Total Mobile
– hrs:minsMaximum of two rows can be charted.
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– % changeMaximum of two rows can be charted.
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– % of total time spent with social networksMaximum of two rows can be charted.
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– % of total time spent with mediaMaximum of two rows can be charted.
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Source: eMarketer

Note: ages 18+; includes all time spent with mobile social networking, regardless of multitasking; includes smartphones and tablets

Additional Note: Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the total US adult population according to the US Census 2010 release, not the number of users of each medium.

Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Comparative Estimates from Additional Sources:

Smartphone social networks: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019

Tablet social networks: time spent per day, US

Sources2018201920202021202220232024
eMarketer,January 2023
Nielsen,March 2019
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